Behind the very first collection

photography Isabelle Bucx

Have you ever had that feeling that something is missing in your life, or your wardrobe? Let’s say, a sustainable lingerie brand that you can identify with and want to become best friends with? I have.

During my fashion studies in Amsterdam, I wrote my thesis on the viability of a fashionable and sustainable lingerie brand. That is how I found out that this is hardly available and that I wanted to change that. Simply because I believe that, in this day and age, lingerie should be (mostly) sustainable, environmentally friendly and ethically made. I talked about it with others regularly and discovered that many more women feel this need. The seed for La Tribeau was planted!

In addition to (mostly) sustainable lingerie, I wanted to create a whole world around the brand. I want to get to the level where you, the person wearing it, want to be the brand. With La Tribeau, I want to create a tribe of sisters who are confident, informed, engaged. Women I am not going to send endless emails about sales, discount codes and new collection drops. But who I will send a personal message on their birthday. 

Lingerie is the first thing you put on in the morning and the last thing you take off (or let someone else take off), but in between these moments so much is happening. La Tribeau is a collective experience and a destination to live your best life. It takes you to the gap between those moments when you are stimulated, challenged, and inspired. It feels you, nourishes you, and invites you to join our tribe. 


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